TAVA for Trades — Website Privacy Policy

1. Introduction

True Automations LLC, d/b/a TAVA (“TAVA for Trades”, “we”, “us”, or “our”), respects your privacy. This Privacy Policy describes how we collect, use, and protect information collected through this website, tavafortrades.com (the “Site”), including when you browse the Site, schedule a call, or otherwise contact us through the Site.

Scope. This Privacy Policy applies only to the Site and its inquiry and scheduling tools. It does not govern personal information processed through the TAVA platform in connection with an active customer subscription or product use, which is addressed in a separate agreement where relevant.

2. Information We Collect

a. Information You Provide Directly

• Name, email address, phone number, company name, company website, areas of interest, and any other information you submit through our contact or scheduling forms
• Any information you include in a message or inquiry sent through the Site

b. Information Collected Automatically

The Site may use the following standard tracking and data collection mechanisms:

• Cookies and similar technologies (e.g., session and persistent cookies, pixels, local storage)
• Web analytics tools (e.g., Google Analytics or a similar service) to understand Site usage and traffic, if used
• Standard web server logs (IP address, browser type and version, device type, pages visited, referring/exit URLs, date and time of visit)
• Form, scheduling, and CRM tools used to manage inquiries
• Advertising or retargeting pixels, if used, for marketing measurement purposes

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule appointments
• Communicate with you about TAVA for Trades products and services
• Operate, maintain, and improve the Site
• Analyze Site traffic and usage trends
• Support marketing and advertising measurement, where applicable
• Comply with applicable legal obligations

We do not sell, rent, or share your personal information with third parties for their own independent marketing purposes.

4. SMS Communications

If you provide your mobile phone number and separately opt in to receive text messages from True Automations LLC (TAVA for Trades), we may send you SMS messages in accordance with the type of consent you provide.

Non-Marketing Messages: If you opt in to non-marketing text messages, we may send you messages related to your inquiries, appointment scheduling and reminders, customer support, service requests, account or service updates, and other communications related to services you have requested.

Marketing Messages: If you separately opt in to marketing text messages, we may send you promotional messages regarding TAVA for Trades products, services, special offers, promotions, and service updates.

Consent to receive marketing text messages is not a condition of purchasing any goods or services. Consent to marketing and non-marketing messages is collected separately.

Message frequency may vary. Message and data rates may apply. You may opt out of receiving SMS messages at any time by replying STOP. For assistance, reply HELP or contact support@tavafortrades.com.

We maintain records of SMS consent and communication preferences as reasonably necessary to administer our messaging programs and comply with applicable requirements.

5. SMS Data and Consent

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, or transfer mobile phone numbers, SMS opt-in information, or SMS consent records to third parties or affiliates for their own marketing or promotional purposes.

6. Legal Basis for Processing

We process personal information collected through the Site on the basis of your consent (for example, by submitting a form or, where applicable, accepting cookies) and our legitimate interests in operating the Site and responding to inquiries.

7. Data Retention

We retain information submitted through the Site for as long as reasonably necessary for the purposes described above and as required by law. You may request deletion of your information by contacting us as described below.

8. Data Security

We implement reasonable technical and organizational safeguards designed to protect personal information collected through the Site against unauthorized access, disclosure, alteration, or loss, consistent with applicable law. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Third-Party Services

The Site’s hosting and functionality may be supported by third-party service providers, which may include website hosting providers, analytics providers, form and CRM tools, and advertising platforms. These third parties have their own privacy policies governing the information they process, and we do not control their practices.

Our embedded booking calendar and contact form are provided through LeadConnector/GoHighLevel. Information you submit through these tools is shared with TAVA for Trades through that service to manage your inquiry and appointment.

10. Cookies and Tracking Choices

The Site may use cookies and similar technologies as described in Section 2(b). You can control cookies through your browser settings and, where applicable, through any cookie consent tool presented on the Site. Disabling cookies may affect Site functionality.

11. California and Other State Privacy Rights

Depending on your state of residence, you may have rights under applicable state privacy laws (such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act) with respect to personal information collected through the Site, including rights to know, access, delete, and opt out of certain uses of your information. To exercise these rights, contact us as described below.

12. Children’s Privacy

The Site is not directed at individuals under the age of 18, and we do not knowingly collect personal information from minors through the Site.

13. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or request deletion of personal information we hold about you. To exercise these rights, contact us at the address below.

14. Contact Information

15. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent revision. Continued use of the Site after any changes constitutes acceptance of the updated Policy.